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Wednesday, February 01, 2006

SMB Strategy Cast - Episode#13 - Business of Podcasting Part 2

  • February 1, 2006

  • Podcast Description – Cover business strategy topics that pertain to startup, small and medium business.

  • In this episode - Continue the discussion of BUSINESS OF PODCASTING.

  • Specifically -
    o Why I got into podcasting - what my goals where and are was covered in Episode# 12 - Part 1 of the Business of Podcasting. Go to Episode#12 show notes to download.
    o What the business decisions where and my business strategy going forward. Also touched in Episode #12 and summed up as "Getting Above the Noise".
    o The Results - what I have learned along the way - I am going to spend some time on Search Engine Optimization SEO and my stats since starting the plan.

  • The Business Decision
    o Sales Funnel – get as many potential customers in the top and have touch points to closing a deal.
    o More traffic = more people in the top of the funnel
    o Podcast/Shownotes = another touch point with potential customers
    o Repetitive contact – in advertising there is a rule of thumb that you need to get an ad in front of a customer 10 times before it is noticed.

  • Big Picture Results - will pick up the detail in next episode.
    o Listeners grew to 1,500 per month from 1st episode mid-October to the end of December.
    o Web traffic almost doubled in the same period.

  • Next episode - What I have learned as well as my web and podcast stats.

  • Podsafe Music at beginning of show was Barely Hi-Fi – “In Certain Circles” (www.barelyhifi.co.uk). Link to Barely Hi-Fi on the Podsafe Music Network or go to the Podsafe Music Network at music.podshow.com.

  • Email questions and comments to – podcast@bizplanhelp.com

  • For help with your business plan, startup or strategy project, check outwww.eaglestrategygroup.com and www.bizplanhelp.com

  • Download this Episode

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