SMB Strategy Cast: December 2005

Friday, December 23, 2005

Podcast Description – Cover business strategy topics that pertain to startup, small business and medium business.

In this episode we are going to cover the Organization Plan in the business plan.

Items in Org Plan

How corporation will be organized:
o Type - S-corp, c-corp, partnership, LLC, etc.
o Ownership – Owners and % (or shares) of ownership
o Board – who will be in the board of directors

Personnel & Responsibilities
o Org Chart – Don’t go below director level, unless key to business.
o 1 paragraph on each person filling a role
o Or, If the position is open include a paragraph on the characteristics you are looking for in someone to fill the role.
o Put resumes in the appendix

How does this compare to what was included in the Description of venture?
o There will be some replication, because the key people introduced in Description of Venture should also be in this section
o They may be serving a role in the org chart, on the board, an owner, or all of the above.

Podsafe Music at beginning at end of show was Charlie Crowe “Vegas Hard Rock Shuffle” (Charlie Crowe's Web Site). Link to Charlie Crowe on the Podsafe Music Network or listen to other music on the Podsafe Music Network at music.podshow.com.

Email business plan questions and general questions and comments to – podcast@bizplanhelp.com

If you need help writing a business plan sendme an email at – info@eaglestrategygroup.com

Podcast Description – Cover business strategy topics that pertain to startup, small business and medium business.

Key Messages:
1. The entrepreneur or department manager needs to take an active role in writing the business plan.
2. The business plan is about getting organized.

Podsafe Music at beginning at end of show was Alamantra “Surf Babe” (www.alamantra.com). Link to Alamantra on the Podsafe Music Network or listen to other music on the Podsafe Music Network at music.podshow.com.

Email business plan questions and general questions and comments to – podcast@bizplanhelp.com

If you need help writing a business plan sendme an email at – info@eaglestrategygroup.com

Podcast Description – Cover business strategy topics that pertain to startup, small and medium business.

In this episode - Continue the discussion of the Business Plan, concentrating on Marketing Plan. Specifically - Marketing Plan from Business Plan vs. Marketing Strategy

Number 1 difference is “DETAIL” – Comsumer Packaged Goods (CPG)example from Episode #8 talked above the marketing plan as 2 pages. Marketing Strategy is all the detail on what is expressed in the plan and then some.

Two Examples of Expanding the Marketing Plan into a Marketing Strategy Doc:

Pricing – In marketing plan, talked about the keystone pricing strategy in a couple paragraphs. For Marketing Strategy, break down actually pricing for specific product lines. Some questions the Marketing Strategy answers that are not necessarily in the Marketing Plan: How will each product be priced to customers and what the goal is for pricing at retail? Will different customers or customer segments get different pricing?
Promotion – in marketing plan for the CPG startup, spend a couple paragraphs on couponing and in store circulars, but in the strategy you break down the schedule of what coupons and when, what in store circulars and when. Also, in a Marketing strategy you need to include a budget by month.
Podsafe Music at beginning at end of show was Chub Creek Music – “Episode 9 Fake Band Intro” (www.chubcreek.com). Link to Chub Creek on the Podsafe Music Network provided by the Podsafe Music Network at music.podshow.com.


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