- Monday, November 28, 2005
- Podcast Description – Cover business strategy topics that pertain to startup, small and medium business.
- In this episode - Continue the discussion of the Business Plan, concentrating on Marketing Plan.
- Download or view Business Plan Outline
- Walk through what should be included in the marketing plan from the business plan outline. Examples for Consumer Packaged Goods startup and a hospitality startup (restaurant or bed & breakfast).
Consumer Packaged Goods Company Sample:
- Branding Strategy – brand identity, packaging, slogan
- Promotion & Pricing – Promote the product and price at retail (keystone)
- Target Market (Distribution) – Bricks N’ Mortar Retail Segments – Mass, Drug & Grocery
- Product Forecast – 3 Years by quarter, by product line (Why 3 years?)
Hospitality Business Sample – B&B or Restaurant
- Branding Strategy – same except now packaging is the restaurant or B&B itself (restaurant theme? VT B&B or for west coast wine country?)
- Pricing – restaurant – menu, B&B – rooms & additional services (travel, hay rides, champagne & chocolate covered strawberries)
- Promotion/Distribution – how do you get the name out. Location, chamber of commerce, yellow pages, Internet, AAA, etc.
- Send Questions or Comments to podcast@bizplanhelp.com
- Podsafe Jazz at beginning at end of show was Evan Tate "Round One" (www.evantate.com) provided by the Podsafe Music Network at music.podshow.com.
- Download this Episode
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